allison

  • Who’s the Target?

    Advertisers often heavily target children. Why is this? Strasburger, Wilson, and Jordan (2014), authors of Children, Adolescents and the Media (2014) say that there are at least three reasons. The first is that American children have a great deal of their own money to spend (an estimated $42 billion)....
  • The TV Generation

    Media have changed and adapted dramatically from past decades. While there used to be a limited number of TV channels, there are now hundreds of stations, which teens can watch 24/7, on multiple platforms, including TV, or streaming from the Internet to computers, tablets, or smartphones. It is becoming...