• Who’s the Target?

    Advertisers often heavily target children. Why is this? Strasburger, Wilson, and Jordan (2014), authors of Children, Adolescents and the Media (2014) say that there are at least three reasons. The first is that American children have a great deal of their own money to spend (an estimated $42 billion)....
  • The TV Generation

    Media have changed and adapted dramatically from past decades. While there used to be a limited number of TV channels, there are now hundreds of stations, which teens can watch 24/7, on multiple platforms, including TV, or streaming from the Internet to computers, tablets, or smartphones. It is becoming...
  • The Marginalization & Exploitation of Women in the Sports Media Industry

    Written by Tim Pritchard Women have always played an important role in the world of sports. Some of the greatest athletes the world has ever seen have been women. From Billie Jean King to Mia Hamm, the contributions women have made to the sports industry are undeniable. However, it...
  • Plastic Free July

    Plastic Free July, like Earth Day, is an annual reminder of what we need to do every day: reduce and work to eliminate plastic from our lives.  Plastic is made from oil. People kill for oil with guns, with joysticks, and by tossing garbage into our waterways. Eight million...
  • Was the Warriors’ championship parade really what Oakland needed?

    Written by: Maximino Cisneros (California State University, East Bay) Faculty Evaluator: Nolan Higdon (California State University, East Bay) The Golden State Warriors championship parade was a time of pride for the city of Oakland where Bay Area Warrior fans were able to celebrate together after the Warriors soundly defeated...
  • Bay Area Residents are Moving to the Pacific Northwest In Droves

    Written by: Justin Mutch (California State University, East Bay) Faculty Evaluator: Nolan Higdon (California State University, East Bay)   Admit it, you’ve thought about leaving the San Francisco Bay Area. Chances are if you live here, you have. There is no shame in that. Many of us even have...
  • THE ICE TRACKER

    Written by: Samantha Rudzitis-Buono, Alexandra Archuleta, and Danielle Torres (California State University, East Bay) Faculty Adviser: Nolan Higdon (California State University, East Bay)   This proposal outlines the problems facing Immigrants, some of the organizations working to solve those problems, and a solution for ameliorating the problems facing immigrant...
  • Homeless in a Digital Age

    By Rachael Potts, Raymundo Pedroza, Kahealani Simmons, Scott Ault, and Cameron Stover (California State University, East Bay). Faculty Adviser: Nolan Higdon (California State University, East Bay) Statement of Problem Human rights are special, basic interests set apart from moral rights (Clapham, 2015, p. 5). Human rights encompass areas such...
  • Gold is the New Green

      Written by: Kevin Shepherd (California Maritime Academy) Edited by: Aimee Casey (Diablo Valley College) Faculty Advisor: Nolan Higdon (California State University, East Bay)   De-dollarization throughout world trade is vastly underreported by corporate media outlets with larger implications of the United States’ declining power throughout the global economy....