• Social Media Addiction: #AQuickLook

    We have all heard people say that social media is addicting, but it wasn’t until I took a class that focuses on social media that I realized just how real the addiction is. The past few years I have noticed myself spending excessive amounts of time on social media...
  • Instagram: Is “Ad Reach” Reaching for the Stars?

    Instagram has taken over as a primary method for brands to communicate and connect with existing and potential customers. To do so brands utilize sponsored advertisement to expand their reach, but the real question is: Does more reach mean more business? Every time someone surfs Instagram they are exposed...
  • What The FOMO?

    Social media is slowly causing more and more teens to suffer from FOMO which is often the feeling of dissatisfaction. Being on any social media platform’s such as Facebook, Instagram, Snapchat creates an environment where teens are being constantly reminded of what other people are doing with their lives....
  • Music In A Digital Age

    Social media have led to a complete revolution within the music industry. It is almost unrecognizable from the business model followed for generations. An artist or band makes the art, it’s marketed and sold to the audience through a label which makes money for both the artist(s) and the...
  • Streaming Netflix

    Netflix has taken over video streaming as we know it. Not only is Netflix streaming movies and television shows, but they are now producing media. Originally Netflix started as a DVD rental service, but has now moved to online streaming. By producing a show from soup to nuts, Netflix...
  • #SM: My Strange Addiction

    Social media addiction is real. It’s easy to lose track of how much time we spend scrolling through Twitter, Snapchatting our friends, or posting photos on Instagram. For many of us, checking social media is the first thing we do when we wake up in the morning and the...
  • A Watch to Remember

    The rise of social media has become a go-to source for the advertising industry with companies spending billions of dollars annually to have their products and brands plastered everywhere consumers look. With 200 billion dollars being spent on advertising in the United States in 2016 alone (Statista, 2017), it’s...
  • What Do Social Media Do For/To You?

    The Internet and social media have spawned significant chances in mass communication and interpersonal behavior. Since the creation of social networking services, they have constantly been developing and reproducing new services/media in which we as humans can share through. SNS such as Facebook, Instagram, Youtube, Snapchat, Google services, etc…...
  • #TeamWork: Is a Fan Truly Connected to their Team without the Web?

    The issue of how to properly approach a fan and connect them to a team is a tricky aspect to do. Especially when it deals with how the team will prosper from their fans connectedness to them. When dealing with the concept of, “How does a team better connect...