• #Evolution: a Decade of the #PoundSymbol on Twitter

    Today, it is almost impossible to exist in our society without at least a basic understanding of the hash tag, how to use it and what it does. But where did the hash tag come from? Why do we love it so much, and how has it changed the...
  • Instagram Influencers: How Are They Changing Brand Marketing?

    Instagram has come a long way since it first debuted in October 2010. The free photo-sharing app has turned into something more than just sharing photos with friends. It has become a place where regular people can build a following and make money off of the engagement with their...
  • #TOTUS: Twitter of the United States

    Whether you’re a Democrat, a Republican, or somewhere in between, you can probably agree that Donald Trump has an immense presence on Twitter. Trump’s Twitter account has seen major media attention since the beginning of his campaign. Now, in his presidency, his animated use continues to influence the American...
  • Living in a New World of Technological Clairvoyance

    Technology has now become an instrumental part of our everyday lives. In the past 20 years innovation has sparked different sectors of the technological industry. One of these industries that has lifted off as one of most popular technological platforms is social media. Social Media has created a mirrored...
  • The Influence of Instagram Ads

    Advertisements have always been a consistent aspect of media; they are an integral part of the functioning and funding. Advertisements have become pervasive in our society, which has caused most of us to tune them out. We change the TV channel when ads come on, download AdBlocker to our browsers,...
  • Fandom: #TheCure

    When you think of a professional sport; you think of their fans. The team’s main goal is to connect with their fans, because it’s crucial for teams to continue their current supporters happiness and to gain future fans. When reflecting on the sports world, we see that there’s a...
  • Instagram: Is “Ad Reach” Reaching for the Stars?

    Instagram has taken over as a primary method for brands to communicate and connect with existing and potential customers. To do so brands utilize sponsored advertisement to expand their reach, but the real question is: Does more reach mean more business? Every time someone surfs Instagram they are exposed...
  • Blue Light Blockers: The Ultimate Truth

    Dear Bedtime Browsers, At this point in the digital age, you probably know that scrolling through your phone, tablet or laptop in the evening is not only bad for your eyes, but even worse for your circadian rhythm, also known as your biological clock. The light from our screens...
  • #Twitter: A Sporting Chance

    As of March 2013, 72% of student athletes had a twitter account with 97% (DeShazo, 2013) of them tweeting daily-with these numbers only increasing in the coming years, what would you do as a coach to protect your student athletes? UConn women’s basketball program enforces a new trend within...