• A Watch to Remember

    The rise of social media has become a go-to source for the advertising industry with companies spending billions of dollars annually to have their products and brands plastered everywhere consumers look. With 200 billion dollars being spent on advertising in the United States in 2016 alone (Statista, 2017), it’s...
  • What Do Social Media Do For/To You?

    The Internet and social media have spawned significant chances in mass communication and interpersonal behavior. Since the creation of social networking services, they have constantly been developing and reproducing new services/media in which we as humans can share through. SNS such as Facebook, Instagram, Youtube, Snapchat, Google services, etc…...
  • #TeamWork: Is a Fan Truly Connected to their Team without the Web?

    The issue of how to properly approach a fan and connect them to a team is a tricky aspect to do. Especially when it deals with how the team will prosper from their fans connectedness to them. When dealing with the concept of, “How does a team better connect...
  • #Evolution: a Decade of the #PoundSymbol on Twitter

    Today, it is almost impossible to exist in our society without at least a basic understanding of the hash tag, how to use it and what it does. But where did the hash tag come from? Why do we love it so much, and how has it changed the...
  • Instagram Influencers: How Are They Changing Brand Marketing?

    Instagram has come a long way since it first debuted in October 2010. The free photo-sharing app has turned into something more than just sharing photos with friends. It has become a place where regular people can build a following and make money off of the engagement with their...
  • #TOTUS: Twitter of the United States

    Whether you’re a Democrat, a Republican, or somewhere in between, you can probably agree that Donald Trump has an immense presence on Twitter. Trump’s Twitter account has seen major media attention since the beginning of his campaign. Now, in his presidency, his animated use continues to influence the American...
  • Living in a New World of Technological Clairvoyance

    Technology has now become an instrumental part of our everyday lives. In the past 20 years innovation has sparked different sectors of the technological industry. One of these industries that has lifted off as one of most popular technological platforms is social media. Social Media has created a mirrored...
  • The Influence of Instagram Ads

    Advertisements have always been a consistent aspect of media; they are an integral part of the functioning and funding. Advertisements have become pervasive in our society, which has caused most of us to tune them out. We change the TV channel when ads come on, download AdBlocker to our browsers,...
  • Fandom: #TheCure

    When you think of a professional sport; you think of their fans. The team’s main goal is to connect with their fans, because it’s crucial for teams to continue their current supporters happiness and to gain future fans. When reflecting on the sports world, we see that there’s a...