Brandon Mattioli

  • Instagram: Is “Ad Reach” Reaching for the Stars?

    Instagram has taken over as a primary method for brands to communicate and connect with existing and potential customers. To do so brands utilize sponsored advertisement to expand their reach, but the real question is: Does more reach mean more business? Every time someone surfs Instagram they are exposed...
  • Instagram: Is “Ad Reach” Reaching for the Stars?

    Instagram has taken over as a primary method for brands to communicate and connect with existing and potential customers. To do so brands utilize sponsored advertisement to expand their reach, but the real question is: Does more reach mean more business? Every time someone surfs Instagram they are exposed...