Instagram

  • Instagram: The Death of Authentic #Exploration

    by Sophie Johnson, CDAE/Public Communication major at the University of Vermont. You can thank Instagram for the demise of curiosity-driven travel. The trendy photo-sharing app that allows users to visually represent themselves has forever altered the explorative nature of traveling, once an activity to appreciate sites and encounter other...
  • Businesses Beware! Social Media May Do More Harm Than Good.

    by Jennifer Caoli, CDAE Public Communication major at the University of Vermont. As social media have become prominent in today’s society, businesses find it necessary to take part in the social media phenomenon, specifically Instagram. Having your company be on Instagram is one thing, but it’s another thing to...
  • Instagram Influencers: How Are They Changing Brand Marketing?

    Instagram has come a long way since it first debuted in October 2010. The free photo-sharing app has turned into something more than just sharing photos with friends. It has become a place where regular people can build a following and make money off of the engagement with their...
  • Instagram: Is “Ad Reach” Reaching for the Stars?

    Instagram has taken over as a primary method for brands to communicate and connect with existing and potential customers. To do so brands utilize sponsored advertisement to expand their reach, but the real question is: Does more reach mean more business? Every time someone surfs Instagram they are exposed...
  • Instagram: Self-Esteem Booster or Killer?

      Social media platforms such as Instagram have become extremely popular for young teenagers, and specifically females. Instagram is a platform that allows people to express themselves through pictures that can be edited and filtered. Instagram was built in order for people to show others who they “truly” are,...
  • Instagram and Teens: a Toxic Duo

    Instagram has become a popular app among teenagers and throughout the last few years it has increased the rate of cyberbullying. Instagram has also affected the teenagers mind in many different ways. One way is that when you are on social media websites they can alter the brain to...