UVM

  • #BASE Jumping and Social Media: How Far will Athletes Go?

    by Elle Reynolds, a CDAE Public Communication major at the University of Vermont. In 2016, more than 30 people died from BASE jumping all over the world, the largest annual death toll to date. BASE is an acronym that stands for Building, Antenna, Span (bridge), and Earth – all...
  • Instagram: Is “Ad Reach” Reaching for the Stars?

    Instagram has taken over as a primary method for brands to communicate and connect with existing and potential customers. To do so brands utilize sponsored advertisement to expand their reach, but the real question is: Does more reach mean more business? Every time someone surfs Instagram they are exposed...