Capturing millions of viewers, and an audience on a steady upward trend, The Bachelor Series is a growing past an ordinary hit ABC television show. Millennials grip on to this series as it’s dramatic plot unfolds, and with a vast internet community following, this event trends far longer than the 2-hour weekly episode.
The show itself has quite an exciting plot line but what differentiates it, is the fan base. The most dedicated fans group themselves into a clan entitled “Bachelor Nation”, consisting of “die hard fans” of the shows featured on ABC including: The Bachelor, The Bachelorette, Bachelor in Paradise, etc. The show’s principally progress as follows: “Over the course of 7 weeks, he dates the women, gives roses to the ones he’d like to keep and in the end, chooses the woman he ultimately wants to marry — aka the winner of The Bachelor. Thirteen years later, the show is still steadily bringing in an average of 8 million viewers per episode” (Zhao).
The idea of each fan coming together, both women, men, boys and girls on the internet, each of which having engulfed their heart and soul into this show creates a friendship, and free social marketing campaign or the producers.” I can imagine a lesser businesswoman brushing off the Twitter community that made light of their show, but instead, someone at The Bachelor decided to embrace it, and #BachelorNation was born. Fans were encouraged on the show to tweet along with the hashtag, and tweets, whether they were harsh or sweet, would scroll along the bottom of the screen. The show even changed its content a bit in response to the negative tweets” (Currey).
By Melanie Levene
I am a junior at the University of Vermont, in Burlington, Vermont. Some of my favorite things include long bike rides, golden retrievers, and tacos!
Works Cited
“The Data Behind ‘The Bachelor’ & ‘The Bachelorette’.” A Dash of Data. N.p., 18 Feb. 2015. Web. 18 Oct. 2016.
“4 Social Marketing Lessons From the Bachelor Franchise.” Social Media Today. N.p., 22 May 2015. Web. 18 Oct. 2016.
Harnick, Chris. “Bachelor Nation Reacts to The Bachelorette’s Big Finale.” E! Online. N.p., 28 July 2015. Web. 18 Oct. 2016.
Poggi., Jeanine. “Coming Up Rosy: Inside the Business of ‘The Bachelor'” Advertising Age Media RSS. N.p., 12 Oct. 2015. Web. 18 Oct. 2016.
