Written by Maverick Christensen (California Maritime Academy)
Edited by Aimee Casey (Diablo Valley College)
Faculty Advisor: Nolan Higdon (California State University, East Bay)
In October 2016, the corporate media covered the junk food news story “No Joy in Football? N.F.L Celebration Penalties Rise Sharply” while the independent media covered “How Greed Is Destroying Our K-12 Education System”. The corporate media story is non-newsworthy because it has no impact on the lives of citizens and distracts viewers from important newsworthy stories. The independent story is newsworthy because it affects the education of today’s youth and demonstrates how tax payer’s dollars are not going to the education system. The junk food news story by the corporate media has gained more news coverage than the newsworthy story covered by independent news outlets.
On October 17, 2016, the corporate media covered the junk food news story “No Joy in Football? N.F.L Celebration Penalties Rise Sharply”. The story describes the growing frustration of both athletes and fans because of the fines and penalties athletes receive for touchdown celebrations. The story explains how every year the NFL is getting stricter regarding players celebrating. The story continues to share examples of players getting penalties after the games, for “excessive celebrations” to which fans have coined a new acronym for the NFL calling it the “No Fun League”. According to the NFL they have not changed their rules at all, but officials are paying extra attention to enforcing the rules. This story is absurd because it has no impact on the lives of citizens.
The corporate media dedicated a massive amount of coverage to the junk food new story “No Joy in Football? NFL Celebration Penalties Rise Sharply”. Several corporate news outlets have covered this story, or stories like it, recently. The New York Times, the Washington Post, USA Today, Fox Sports, ESPN, and CBSSports, have all reported on this story since October 2016. On October 17, 2016, The New York Times reported on the story “No Joy in Football? N.F.L Celebration Penalties Rise Sharply”. On October 20, 2016, The Washington Post reported on the same story. Both corporate outlets covered how the NFL is fining and penalizing players for their post touchdown celebrations. For how little importance this story has to the lives of US citizens, this story has gained far too much news coverage.
In October 2016, while the corporate media covered the junk food news story “No Joy in Football? N.F.L Celebration Penalties Rise Sharply,” the independent outlet Alternet covered “How Greed Is Destroying Our K-12 Education System.” On October 26, 2016, Harlan Green writing in correspondence with Alternet published the story “How Greed Is Destroying Our K-12 Education System”. Green’s article focused on the topic of how politician’s greed for money has caused the K-12 education system to crumble.
The topic of politician’s greed for money has caused the K-12 education system to crumble, newsworthy because it has a major impact on the education of today’s youth as well as the upcoming generation. The story highlights how schools will start to receive less funding, “at least 23 state will provide less general funding in the 2017 school year, than when the Great Recession took hold in 2008”. The story makes a point to explain the impact of lack of funding for school: “This means less educated children, without adequate educational opportunities there is no funding democracy…”. With less funding for K-12 schools, there is less education for children and young adults, creating a population of uneducated US civilians. This story is newsworthy and has gained no coverage by corporate media outlets.
Since October 2016, corporate outlets have extensively covered the story “No Joy in Football? N.F.L Celebration Penalties Rise Sharply”, while the independent outlet Alternet has been busy covering the newsworthy story “How Greed Is Destroying Our K-12 Education System.” “No Joy in Football? N.F.L Celebration Penalties Rise Sharply” is a junk food news story, because it has no impact on the lives of citizens, yet fills the minds of millions, distracting viewers from real newsworthy stories. Green’s article on the topic of how politician’s greed for money is causing the K-12 education system to crumble, is newsworthy, because it is has the potential to impact an entire generation of future working US citizens. Maverick Christensen is a sophomore at Cal maritime, study marine transportation, working toward obtaining my unlimited third mates license.
Maverick Christensen is a sophomore at California Maritime Academy, studying marine transportation and working toward obtaining an unlimited third mates license.
Nolan Higdon is a professor of Critical Media Literacy Education and Latin American and US History in the San Francisco Bay Area. His academic work focuses on nationalism, propaganda, and critical media literacy education. He sits on the boards of the Media Freedom Foundation, Sacred Heart University’s Media Literacy and Digital Culture Graduate Program, and the Northwest Alliance For Alternative Media And Education. He co-founded the Global Critical Media Literacy Project where he served two years as coordinator. He has contributed chapters to Censored 2013, 2014, 2015, 2016, & 2017 as well as Stephen Lendman’s Ukraine: How the US Drive for Hegemony Risks World War III (2014). He has published articles on media and propaganda including “Disinfo Wars: Alex Jones War on Your Mind (2013),” “Millennial Media Revolution (2014),” and “Justice For Sale (2015).” He has been a guest on national radio and television programs and a frequent guest host for The Project Censored Radio Show.